Digital Storyteller
4 days ago
We are looking for a highly skilled Copywriter to join our team at Qatar Insurance Company.
The successful candidate will be responsible for developing high-quality content that addresses the business goals and target audience's needs. This includes researching, writing, and editing long-form content, as well as generating relevant topics within the content grid.
About the PositionThis role requires excellent spoken and written English, proven experience in researching for and writing long-form content, and would greatly benefit from Arabic knowledge as well.
Responsibilities- Develop High-Quality Content: Develop high-quality content that meets the business goals and target audience's needs.
- Research and Write Long-Form Content: Research and write long-form content that addresses the business goals and target audience's needs.
- Generate Relevant Topics: Generate relevant topics within the content grid, both collaboratively with an SEO specialist and independently.
- Optimize Content for SEO: Optimize content for SEO best practices, including titles, meta descriptions, and keyword usage.
- Maintain Brand Voice and Tone: Maintain the brand voice and tone throughout all content.
- Collaborate with Specialists: Collaborate with internal specialists and product teams to develop content that aligns with the business objectives.
- Stay Informed on Industry Trends: Stay informed on industry trends, innovations, and news in insurtech, finance and everything related to Doha and its citizens.
- Collaborate with Designers and Producers: Collaborate with designers and producers to develop visually engaging content such as infographics, articles' covers, video posts, etc.
This position requires:
- Experience in Content Writing: Experience in content writing, ideally with a focus on tech or finance.
- Key Skills: Ability to work with long-form content, consolidate information, pack it consistently, and manage reader attention.
- Strong Research Skills: Strong research skills and ability to create original, well-researched content.
- Knowledge of SEO Best Practices: Knowledge of SEO best practices.
- Exceptional Writing and Editing Skills: Exceptional writing, editing, and proofreading skills with strong attention to detail.
- Familiarity with Different Content Types: Familiarity with different types of content and its dependence on the channel or the funnel stage.
- Proficient English Writing and Communication Skills: Proficient English writing and communication skills.
- Fluent Arabic Will Be a Significant Advantage: Fluent Arabic will be a significant advantage.
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