Digital Storyteller

4 days ago


Doha, Baladīyat ad Dawḩah, Qatar Qatar Insurance Company Full time

We are looking for a highly skilled Copywriter to join our team at Qatar Insurance Company.

The successful candidate will be responsible for developing high-quality content that addresses the business goals and target audience's needs. This includes researching, writing, and editing long-form content, as well as generating relevant topics within the content grid.

About the Position

This role requires excellent spoken and written English, proven experience in researching for and writing long-form content, and would greatly benefit from Arabic knowledge as well.

Responsibilities
  • Develop High-Quality Content: Develop high-quality content that meets the business goals and target audience's needs.
  • Research and Write Long-Form Content: Research and write long-form content that addresses the business goals and target audience's needs.
  • Generate Relevant Topics: Generate relevant topics within the content grid, both collaboratively with an SEO specialist and independently.
  • Optimize Content for SEO: Optimize content for SEO best practices, including titles, meta descriptions, and keyword usage.
  • Maintain Brand Voice and Tone: Maintain the brand voice and tone throughout all content.
  • Collaborate with Specialists: Collaborate with internal specialists and product teams to develop content that aligns with the business objectives.
  • Stay Informed on Industry Trends: Stay informed on industry trends, innovations, and news in insurtech, finance and everything related to Doha and its citizens.
  • Collaborate with Designers and Producers: Collaborate with designers and producers to develop visually engaging content such as infographics, articles' covers, video posts, etc.
Requirements

This position requires:

  • Experience in Content Writing: Experience in content writing, ideally with a focus on tech or finance.
  • Key Skills: Ability to work with long-form content, consolidate information, pack it consistently, and manage reader attention.
  • Strong Research Skills: Strong research skills and ability to create original, well-researched content.
  • Knowledge of SEO Best Practices: Knowledge of SEO best practices.
  • Exceptional Writing and Editing Skills: Exceptional writing, editing, and proofreading skills with strong attention to detail.
  • Familiarity with Different Content Types: Familiarity with different types of content and its dependence on the channel or the funnel stage.
  • Proficient English Writing and Communication Skills: Proficient English writing and communication skills.
  • Fluent Arabic Will Be a Significant Advantage: Fluent Arabic will be a significant advantage.


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