B2B Marketing Specialist
6 days ago
About QS
At QS, we foster a culture that encourages collaboration, respect, and support among our employees. Our values underpin these principles and enable us to achieve our goal of empowering motivated people around the world to fulfill their potential through higher education.
Our mission is to ensure everyone has the same opportunity to achieve their potential, regardless of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another and become stronger together.
In this role, you will be responsible for executing lead automation campaigns from TOFU landing pages and data capture through to email nurture and reporting within our marketing automation platform.
Key Responsibilities- Content management: Supporting the business by executing new content and associated campaigns on QS.com (including uploading all new reports, blogs, case studies, webinars).
- Campaign management: Executing lead automation campaigns from TOFU landing pages and data capture through to email nurture and reporting within our marketing automation platform.
- Third-party events: Manage QS participation at third-party events (virtual, hybrid, and in-person) where we may be sponsoring, speaking, or exhibiting including negotiating sponsorship contracts, staff attendance, and ROI reporting.
- Brand impact: Ensuring that we put our best foot forward at opportunities to present the QS value proposition including ensuring prepared pitch decks, brand collateral, and event space optimisation to maximise the amplification of our brand and thought leadership across all channels.
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