Marketing Strategist

Armonico Italy
is a distinctive brand specializing in high-end leather goods, embodying the elegance and quality of Italian craftsmanship. We are seeking a visionary and analytical
Marketing Strategist
to define and direct our global market approach. This role is crucial for ensuring our brand identity—rooted in craftsmanship, quality, and Italian heritage—is flawlessly translated across all channels. This individual will be the strategic architect behind our growth, balancing the exclusivity of luxury retail with the performance demands of our successful e-commerce platform.

Core Responsibilities

The Strategist will own the high-level planning, performance analysis, and brand narrative across the organization.

1. Brand Positioning & Narrative for Armonico Italy

• Brand Narrative:
  Define and steward the central marketing message, ensuring all communications consistently reflect the
  Armonico Italy
  identity, emphasizing our Italian heritage, commitment to craftsmanship, and the premium nature of our materials.
• Competitive Intelligence:
  Continuously monitor the luxury goods landscape, tracking high-end competitors, identifying white-space opportunities, and ensuring our pricing and positioning maintain a distinct advantage within the Italian leather segment.
• Global Market Expansion:
  Develop market-entry strategies and localized marketing plans for new geographic regions or target demographics, assessing cultural nuances and retail potential for the
  Armonico Italy
  brand.

2. Customer Lifecycle & Retention Strategy

• Customer Segmentation:
  Lead the segmentation of our high-value customer base (e.g., high-net-worth individuals, collectors, repeat buyers) to develop specialized marketing programs and exclusive access tiers.
• Lifetime Value (CLV) Optimization:
  Design strategies focused on increasing
  Customer Lifetime Value (CLV)
  and repeat purchase rates, particularly through personalized loyalty programs and post-purchase communication.
• Omnichannel Strategy:
  Develop a cohesive strategy that integrates the in-store/boutique experience with the e-commerce journey, ensuring a seamless and premium brand interaction with
  Armonico Italy
  regardless of the touchpoint.

3. Performance & Budget Allocation

• ROI-Driven Planning:
  Translate overall business revenue goals into clear, measurable marketing objectives (KPIs), dictating the strategic priorities for performance channels (PPC, Paid Social, SEO).
• Budgeting:
  Strategically allocate the marketing budget across channels (e-commerce, traditional, partnerships, experience) to maximize
  Return on Marketing Investment (ROMI)
  while protecting premium margins.
• Reporting & Insights:
  Deliver executive-level reports that provide deep insights into marketing effectiveness, attributing revenue and growth to specific strategic inputs, and proactively identifying areas for scale or correction.

Required Skills & Qualifications

• Experience:
  Minimum 3+ years in a senior strategy, planning, or consulting role, with a significant portion dedicated to the
  luxury goods, high-end retail, or fashion e-commerce sectors.
• Analytical Acumen:
  Expert proficiency in quantitative analysis, financial modeling, and using advanced tools like
  Google Analytics 4 (GA4)
  ,
  CRM (e.g., Salesforce, HubSpot)
  , and data visualization software to drive strategic decisions.
• Luxury Brand Instinct:
  A deep, demonstrated understanding of the unique psychological and marketing principles required to sell high-ticket luxury items, specifically within the Italian leather goods market.
• Communication:
  Exceptional ability to craft compelling strategic presentations and clearly articulate complex, data-backed strategies to C-suite and creative teams.
• Education:
  Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is highly desirable.