Senior Sales Manager
7 months ago
A hotel sales manager networks with potential clients, manages large accounts, works to maintain a loyal customer base, and oversees hotel sales and marketing strategies.
**Responsibilities**:
- Analyse local market trends and competitor activity to identify business leads.
- Analyse current client base or target market for the hotel.
- Devise new ways to expand that client base.
- Develop customer accounts and travel within the local area to drive business into the specific hotel/cluster and to increase market/customer share in all revenue streams.
- Develop promotional and advertising materials for the hotel.
- Oversee distribution of marketing materials.
- Reaches out to organizations and businesses that might require a hotel for conferences and events.
- Meets with representatives from these companies to explain the hotel’s merits and amenities.
**Job Responsibilities 2**:
- Networks with wedding planners and special event planners to encourage hotel bookings.
- Design and advertise special group rates and packages to increase larger bookings. Prepare company contracts for the hotel in accordance with current business and pricing conditions.
- Negotiate room rates/packages with corporate clients.
- Overcome hesitations of clients to close a sale. Answer customer query in a prompt and professional manner.
- Manages accounts of high-profile clients.
- Processes payments and applies discounts as necessary.
- Addresses and resolves any issues or complaints regarding sales or marketing.
- Ensures that guests are enjoying their stay at the hotel and that large group needs are met.
- Maintains positive relationships with clients to encourage repeat and recurring business.
- Work within current business strategies and recognizing potential opportunities.
- Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs.
- Manage staff performance in compliance with company policies and procedures.
This job has been sourced from an external job board.
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