Distribution Marketing Innovation Leader

5 days ago


Doha, Baladīyat ad Dawḩah, Qatar Qatar Airways Full time
About the Role

We are seeking a highly skilled Distribution Marketing Innovation Leader to lead our innovation efforts in enhancing digital direct revenue. This strategic role will focus on developing and executing effective strategies that optimize our distribution marketing channels, improve customer acquisition, and achieve cost optimization.

The ideal candidate will possess a robust background in strategic cross-channel digital marketing and a proven track record in revenue generation within the travel or airline industry.

  1. Formulate and execute distributions strategic initiatives in collaboration with Global Sales, Revenue Management, and regional teams to ensure alignment of strategies aimed at enhancing sales on QR.com, and leverage synergies across departments for improved outcomes to emphasize user experience and conversion rates.
  2. Design and launch campaigns aimed at reducing fare parity issues in key markets, leveraging data insights to tailor messaging and offers with a focus on improving traffic and incremental sales.
  3. Manage and optimize distribution channels, including metasearch and affiliate partnerships, to enhance visibility and drive traffic to QR.com. Monitor and report on KPIs for distribution marketing initiatives, providing actionable insights to optimize performance.
  4. Drive innovation in distribution marketing practices, exploring new technologies and strategies to enhance customer engagement and streamline operations.
  5. Work alongside the leadership team to identify and implement cost optimization strategies across distribution marketing initiatives, ensuring efficient use of resources while maximizing revenue potential.
  6. Implement a framework for regular analysis of channel performance data, leveraging insights to drive strategic adjustments and enhance overall effectiveness.


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