Area Sales Manager

**Job Requisition ID**:167090

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate.

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

**Overview of the role**
The Area Sales Manager is responsible for leading and driving sales performance, operational excellence, and customer experience across multiple Watsons stores in Qatar. This role ensures that stores meet sales targets, maintain high standards, and deliver an exceptional customer experience while aligning with Watsons' business objectives.

**What you will do**
1. Sales Performance & Business Growth
- Achieve and exceed sales targets across assigned stores.
- Analyze sales reports and implement strategies to maximize revenue, profitability, and market share.
- Identify growth opportunities, including new product launches, promotions, and category expansion.

2. Store Operations & Excellence
- Ensure all stores operate efficiently, following Watsons' policies and standards.
- Optimize store layouts, merchandising, and stock availability to drive sales.
- Monitor store compliance with health, safety, and operational guidelines.

3. Customer Experience & Brand Standards
- Lead teams to deliver exceptional customer service and enhance the Watsons shopping experience.
- Ensure stores maintain high visual merchandising and hygiene standards.
- Work closely with Marketing to execute localized promotions and events.

4. Team Leadership & People Development
- Lead, coach, and motivate store managers and front-line teams to achieve business goals.
- Implement training and development programs to enhance employee skills and performance.
- Drive a culture of engagement, teamwork, and high performance.

5. Reporting & Stakeholder Management
- Provide regular business performance updates to senior management.
- Collaborate with Buying, Marketing, and HR teams to align business strategies.
- Monitor competitor activities and market trends to ensure Watsons maintains a competitive edge.

**Required skills to be successful**
- Proven ability to drive sales and business growth.
- Strong leadership, coaching, and team management skills.
- Excellent analytical and problem-solving abilities.
- Strong communication and stakeholder management skills.
- Passion for beauty, health, and wellness retail.

**What equips you for the role**
- Bachelor’s degree in Business, Retail Management, or a related field.
- 5+ years of experience in retail sales and multi-store management, preferably in the beauty, health, or wellness industry.
- Strong understanding of retail KPIs, operations, and customer engagement strategies.