Loyalty Marketing Officer

8 months ago

Doha, Qatar Qatar Airways Full time

As a
**Loyalty Marketing Officer**, you will be responsible for the implementation of the loyalty marketing strategies (including Brand, Acquisition, Accrual, Redemption and Customer Engagement) through development and delivery of loyalty marketing campaigns, assets and initiatives in order to achieve pre-determined outcomes, both performance and customer satisfaction focused.

**Other key responsibilities include**:
Ongoing communication delivery and upkeep
- Up-keep, optimize and report on automated trigger assets through regular review of materials and their performance to ensure consistent customer interface delivery in accordance to the team customer engagement and revenue targets.

Marketing campaign and assets (Development and Delivery)
- Support the progression of the creative process for campaigns through submission of briefs, ADMAT's and review of assets in accordance to an agreed creative campaign brief.
- Work closely with creative teams to develop asset suites that extend to support localized delivery and overall personalization of campaigns at all available touch-points, in order to deliver a sticky and positive customer interaction.
- Work with the Loyalty Marketing Creative Designer and other key stakeholders, to identify additional opportunities for asset creation, suitable for localized delivery, ensuring sufficient materials are available to service personalization in customer facing materials.
- Provide recommendation to identify the right audience for campaigns, considering customer segmentation, micro-segmentation and loyalty lifecycle in an aim to deliver target-oriented campaigns

Regional support

Manage requests from regional teams to support integration of the loyalty proposition in regional materials and tactical campaigns.

Partnership marketing support
- Partner materials to ensure Qatar Airways Privilege Club brand is accurately represented in all co-branded assets.
- Support in cultivating successful partnership relationships though supporting the co-creation of a partnership marketing calendar as well as facilitating the delivery of the approved campaigns, ensuring the partnership commitments are realized through successful and collaborative customer facing campaigns.

Channel expansion
- Consider the use of group-wide assets during campaign development and delivery, with an aim to support overall business revenue, customer engagement / loyalty through resourceful use of assets.
- Contribute toward campaign channel expansion efforts by consideration of and providing a recommendation for multiple channels and touch points to be used, including the use of BTL (below the line), TTT (through the line) and ATL (above the line).
- Ensure maintenance of all customer touch-points by working with key channel leads, tools and teams. Monitor and integrate digital member touch-points within campaign delivery such as inclusion of mobile app messaging, promoting manage booking and provide the recommendation to the line manager.
- Use the mar-tech tools available to deliver 'best-in-class' customer experiences during campaign development and delivery to progress the personalization efforts day to day and in all digital and at times, non-digital channels.

Reporting
- Close the loop on all campaigns through capture and consolidation of campaign results and insights, supporting the Loyalty Marketing Manager to understand optimization opportunities and key learnings.
- Monitor campaigns after deployment and share improvement recommendations using available data and insights to maximize performance.

Stakeholder Management
- Proactive management of key stakeholders including, but not limited to, Loyalty Marketing, Partnerships and Product Officers and Managers. CRM. Commercial and Regional Marketing leads. Channel and product owners across the Digital Direct and Qatar Airways Group organization.
- Work proactively and collaboratively across the business to support with the logistics of campaign implementation and customer touch-point updates.
- Report any blockers within the campaign in a timely manner to ensure the adequate support is provided for timely delivery.

Budget and Finance
- Work closely with the Loyalty campaign coordinator to support in capturing spend and promo miles budget for campaigns deployed.
- Work with Procurement to review vendor materials, validating they are in accordance to agreed requirements from the Line Manager.
- Maintain repository of all CMCs, Purchase Orders, Invoices, other department approvals to ensure appropriate budget tracking and documentation for audit purposes
- Responsible for CMC tracking through ongoing capture of campaign spend, advised by the Loyalty Marketing Manager and/or Senior Loyalty Officers, and working with the Loyalty campaign coordinator to ensure it is documented to support future requests.

**Be part of an extraordinary story**

Your skills. Your imagination. Your ambition. Here, there are no boundaries to your potential and the imp

  • Loyalty Marketing Officer

    6 months ago

    Doha, Qatar People Dynamics Full time

    Work closely with creative teams to develop asset suites that extend to support localized delivery and overall personalization of campaigns at all available touchpoints, in order to deliver a sticky and positive customer interaction. - Provide recommendation to identify the right audience for campaigns, considering customer segmentation, micro-segmentation...

  • Loyalty Partnership Officer

    6 months ago

    Doha, Qatar Qatar Airways Full time

    **About the role** Qatar Airways are excited to be launching a new opportunity to join our **Customer Engagement & Loyalty** department as a **Loyalty Partnership Officer.** As a Loyalty Partnership Officer, you will support Privilege Club program objectives by **onboarding partner airlines** that add value to the brand whilst managing and developing...

  • Loyalty Marketing Specialist

    3 weeks ago

    Doha, Qatar Qatar Airways Full time

    **Description - External** **About the role** Qatar Airways are excited to be launching a new opportunity to join our Loyalty Engagement team as a **Loyalty Marketing Specialist**. As a Loyalty Marketing Specialist, you will support in the implementation of the loyalty marketing strategy (including Brand, Acquisition, Accrual, Redemption and Customer...

  • Loyalty Marketing Specialist

    6 months ago

    Doha, Qatar Qatar Airways Full time

    **About the role** Qatar Airways are excited to be launching a new opportunity to join our Loyalty Engagement team as a **Loyalty Marketing Specialist**. As a Loyalty Marketing Specialist, you will support in the implementation of the loyalty marketing strategy (including Brand, Acquisition, Accrual, Redemption and Customer Engagement) through business and...

  • Loyalty Marketing Specialist

    6 months ago

    Doha, Qatar Qatar Airways Full time

    **About the role** Qatar Airways are excited to be launching a new opportunity to join our Loyalty Engagement team as a **Loyalty Marketing Specialist**. As a Loyalty Marketing Specialist, you will support in the implementation of the loyalty marketing strategy (including Brand, Acquisition, Accrual, Redemption and Customer Engagement) through business...

  • Loyalty Content Officer

    6 months ago

    Doha, Qatar Qatar Airways Full time

    About the role Qatar Airways are excited to be launching a new opportunity to join our Customer Engagement & Loyalty team as a Loyalty Content Officer with knowledge of Arabic language. As a Loyalty Content Officer, you will provide verbal and written translation and interpretation of marketing materials, correspondence, forms, articles, and instructional...

  • Loyalty Specialist

    3 months ago

    Doha, Qatar Swan Global WLL Full time

    _JOB DISCRIPTION_ **1. Strategic Planning** - Recommend and implement an annual Loyalty marketing plan to drive enrollment in the program and increase customer engagement in the program - Design and deliver targeted loyalty campaigns in coordination with programming and operations to drive admissions growth. - Conduct data analysis as required to understand...

  • Manager Loyalty Marketing

    6 months ago

    Doha, Qatar Talent Pal Full time

    Qatar Airways are excited to be launching a new opportunity to join our Customer Engagement & Loyalty as a Manager Loyalty Marketing. As a Manager Loyalty Marketing, you will be responsible for setting up and driving the strategic direction for Privilege Club marketing and communications, in particular - delivering strategies that will cover all member...

  • Lead Loyalty

    4 months ago

    Doha, Qatar Qatar Airways Full time

    About the role As a Lead Loyalty & Digital Systems Officer, you will be responsible to work with the Line Manager to conceptualize, document and implement processes required to ensure a customer focused operation for Loyalty and supporting Loyalty Digital Systems. Also works closely with the Loyalty department to identify business objectives, processes...

  • Loyalty Analyst

    3 days ago

    Doha, Qatar Qatar Airways Full time

    As a Loyalty Analyst, you will be responsible for conducting technical data extraction from numerous data systems from both pre-campaign and post-campaign perspective in order to assist in the execution of marketing campaigns developed by the marketing team of Qatar Airways Privilege Club loyalty department. **Other key responsibilities are**: - Extract...

  • Executive - Loyalty Program

    3 months ago

    Doha, Qatar Cybergenix Technologies QFZ LLC Full time

    We are looking for an experienced Loyalty Program Executive with a strong digital background to lead the strategic development and execution of a comprehensive loyalty program. **Key Responsibilities**: Concept Development: Design a customer loyalty program from scratch, focused on driving repeat business, improving customer satisfaction, and increasing...

  • Loyalty Operations Systems

    1 month ago

    Doha, Qatar Qatar Airways Full time

    About the role As a Loyalty Operations Systems & Quality Officer, you will be responsible to work with the Loyalty Operation Systems & Quality Manager to document and maintain processes required to ensure a comprehensive Loyalty customer data platform and environment. You will work closely to identify processes improvements for Loyalty Customer data...

  • Loyalty Marketing Specialist

    6 months ago

    Doha, Qatar People Dynamics Full time

    Proactively plan and implement key activities to support core KPI metrics (including acquisition, accruals, breakage, redemption, engagement, mobile app downloads, and UOR) leveraging the expertise of digital marketing and CRM teams. - Identify and share opportunities for consideration for the use of group-wide assets, with an aim to support overall delivery...

  • Loyalty Value Proposition Specialist

    6 months ago

    Doha, Qatar Qatar Airways Full time

    **About the role** Qatar Airways are excited to be launching a new opportunity to join our Customer Engagement & Loyalty team as a **Loyalty Value Proposition Specialist**. As a Loyalty Value Proposition Specialist, you will be responsible for driving the success of loyalty products and benefits for Qatar Airways Privilege Club as well as continuously...

  • Marketing Manager

    3 months ago

    Doha, Qatar LANDINGPAGE Marketing Full time

    **Tasks for the position**: - Development of a comprehensive marketing strategy - Promotion in the Middle East - Teamwork - Ensuring brand awareness of Clients - Working with clients, consulting them - Experience in digital marketing - 5+ years of experience in a similar position; - 3+ years of experience in digital marketing in international markets; -...

  • Loyalty Commerce Specialist

    2 months ago

    Doha, Qatar Qatar Airways Full time

    **Description - External** As a Loyalty Commerce Specialist, you will be responsible to review business opportunities discovered by loyalty team and do feasibility work on both macro and micro level. Other key responsibilities are: - Improve loyalty macroeconomics such as program P&L, liability and breakage - Track and take necessary actions to reduce...

  • Loyalty Data Science Manager

    4 months ago

    Doha, Qatar Qatar Airways Full time

    As a Loyalty Data Science Manager, you will be responsible to define overall strategy and direction for implementing advanced data science techniques in order to provide a competitive edge and drive innovation across Privilege Club (PC). Other key responsibilities are: - Data Analysis and Interpretation: Analyse customer data to identify patterns, trends,...

  • Marketing Officer

    6 months ago

    Doha, Qatar Qatar Airways Full time

    Qatar Airways (QR) have embarked on an exciting transformation journey to change how we interact with our customers. As part of this journey, we are now recruiting for the role of Marketing Officer - Africa. Based in Doha, Qatar, you will assist in the planning, development and execution of all marketing activities for Africa. You will be responsible for...

  • Loyalty Partnership Specialist

    6 months ago

    Doha, Qatar Qatar Airways Full time

    **About the role** Qatar Airways are excited to be launching a new opportunity to join our Customer Engagement & Loyalty department as a **Loyalty Non-Airline Partnership Specialist**. As a Loyalty Non-Airline Partnership Specialist, you will serve as primary lead for Non-Airline loyalty Partnerships (Financial, Travel, Retail and Lifestyle etc.) to grow...

  • Senior Manager Loyalty

    6 months ago

    Doha, Qatar Qatar Airways Full time

    About the role As a Senior Manager - Loyalty & Partnerships, you will be accountable and responsible to support the Loyalty team within QR Commercial Division by providing end-to-end support to review, analyse, draft and negotiate complex contracts related to loyalty partnerships including compliance with relevant laws and regulations, competition laws and...