Strategic Marketing Director
2 weeks ago
PPL Dynamics is seeking a seasoned Strategic Marketing Director to drive brand visibility, customer acquisition, and business growth.
About the Role
- Create and execute comprehensive marketing strategies across digital, offline, and OOH channels to enhance brand presence and drive customer engagement.
- Develop and implement 360-degree marketing initiatives to increase brand awareness, drive customer acquisition, and contribute to company growth.
- Collaborate with internal teams, including Sales, Product, and Operations, to align marketing efforts with overall business objectives.
- Liaise with external agencies and vendors to execute marketing initiatives effectively.
Requirements
- Bachelor's degree in Business, Marketing, or a related field.
- 5+ years of work experience, preferably in Banking, BNPL, or FinTech, but not mandatory.
- Proven experience in marketing management, preferably in the fintech or related industry.
- In-depth knowledge of digital marketing, traditional advertising, out-of-home campaigns, and retail marketing.
Salary Information
The estimated salary for this role is $120,000 - $180,000 per annum, commensurate with experience and location. Please note that this is an estimate based on national averages and may vary depending on individual circumstances.
About PPL Dynamics
PPL Dynamics is a dynamic and innovative organization dedicated to delivering exceptional results in the fintech industry. We offer a collaborative and supportive work environment, opportunities for growth and development, and a competitive salary package.
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