Sales Manager – FMCG
4 days ago
- Achieve the agreed growth and market expansion targets.
- Develop and implement the annual work plan for the modern trade team, ensuring adherence to daily tasks.
- Generate and analyze daily, weekly, and monthly sales performance reports by brand and customer segment.
- Conduct regular business reviews and feedback sessions with key accounts.
- Develop and execute effective Channel & Customer Plans, utilizing the support budget to meet sales targets.
- Lead negotiations with customers to ensure successful deal closures.
- Align category agendas with channel strategies, including trade-specific plans, and ensure execution within budget.
- Maintain shelf planograms in accordance with established guidelines.
- Monitor competitor activities and recommend ongoing improvements and counterstrategies.
- Manage external service providers, ensuring compliance with A&P policies and achievement of assigned targets.
- Oversee the provision of necessary tools for sales and leasing operations.
- Ensure sales activities align with both internal and external compliance requirements.
- Maintain optimal stock levels at wholesalers and ensure effective coverage by channel teams.
- Drive channel improvement initiatives to enhance efficiency and effectiveness.
- Expand the customer base in Qatar through strategic relationship building and business development efforts.
- Train, develop, and mentor the sales team in line with market trends and evolving industry demands.
- Ensure customer service standards and expectations are consistently met.
- Establish stock norms for key brands with key accounts and monitor compliance.
Forecasting & Reporting:
- Develop channel forecasts aligned with the support plan.
- Track sales performance and report deviations against forecasted targets.
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