Marketing Strategy Lead
3 days ago
We embed teams of consultants to work directly with our clients in delivering an exceptional integrated marketing service. Our client is a leading provider of technology services and solutions in Qatar, delivering innovative Information Technology solutions to enable government and businesses to serve their customers effectively.
The ideal candidate will operate and run the program as a first point of contact for senior stakeholders, executing planned marketing activities and identifying cross-functional gaps to define and streamline new processes.
- Plan, build, execute and analyse marketing campaigns, events and initiatives, working in alignment with the marketing strategy programme and with cross-functional marketing stakeholders.
- Brief and manage agencies to create content: case studies, thought leadership, blogs.
- Collect and analyse data from campaigns to draw insights and identify solutions in order to optimise future activities.
Required experience:
- Fluent Arabic speaker
- Solid (ideally 3-5 years plus) B2B marketing experience within a IT enterprise environment
- Exp of working with tech and their customers within MENA market
- Strong marketing campaign strategy and execution experience, ideally through Account Based Marketing
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